Your Partners in HR Excellence
By partnering with us, you can shift your focus back to driving innovation and growing your business while we take care of your HR needs. Our tailored approach to HR management is designed to address the unique challenges businesses face, allowing you to overcome obstacles and thrive. Let us handle the complexities of HR so you can concentrate on what you do best: building a successful and dynamic company.
Trusted by Clients Across the US
Meet the Rock Region Team
Our team brings together a collective 58 years of extensive human resource management experience across a diverse range of industries. We specialize in employment law and compliance, recruiting, training and development, facilitation, diversity, equity, and inclusion (DEI) initiatives, preboarding/onboarding processes, benefits administration, payroll management, strategically managing layoffs, conducting thorough employee relations investigations, leave accommodation, comprehensive performance reviews, and a wide array of other HR-related functions.
Gina Smith, PHR
CEO & Principal Consultant
As a specialist on all matters affecting work, workers and the workplace, she frequently is sought-after to advise on critical workforce concerns—from sexual harassment to diversity, equity, inclusion and belonging. Experienced in both the not-for-profit and for-profit space, her decade of industry leadership includes roles in retail, manufacturing, healthcare, and unionized environments.
She is an active volunteer for education, employment, and other social causes, formerly serving on the boards of the Central Arkansas Human Resource Association (CAHRA) and Black Human Resource Professional Network (BHRPN). She also enjoys serving as a workforce readiness facilitator at Our House which is an organization that empowers homeless and near-homeless families and individuals to succeed in the workforce.
Gina holds a Master of Arts in Human Resource Management from Webster University. She obtained a Bachelor of Science in Business: Management from the University of Phoenix and an HR Consultant certification from International Association of Professions Career College. She is Professional Human Resource (PHR) certified from Human Resource Certification Institute (HRCI), a Development Dimension International (DDI) Certified Facilitator, and a Ken Blanchard Certified Trainer.
Additional memberships and certifications include:
Felicia Nicholson, AINS, AAIC AgAdvisor
Bachelors Business Administration, Strayer University
Heather Phipps, PHR
Bachelors Business Administration, University of Arkansas
Ebene Givan
Bachelors Applied Communication, University of Arkansas, Masters Applied Communication, University of Arkansas, DDI Certified Facilitator, CX Certified, Everything DiSC Certified Practitioner
Shey Anderson,
SHRM-CP, PHR
Bachelors HR Management, University of Arkansas, Masters Management and Leadership, Webster University
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